Wednesday 2 March 2011

5. how does your media product attract/address your target audience?

To attract my audience i looked through a range of music magazines of the same genre and also made a questionnaire into what things my target audience would like in their magazine. eg. i asked what their favourite colour was, the most popular colour was green and i have therefore used a green colour scheme for my front cover. i also used short coverlines, bold lettering and bright colours to attract my audience. moreover i dressed my models in clothing to suit the genre e.g. my contents page features models dressed in dark, alternative clothing of the rock style this will therefore attract an audience of the same style. the main image on my front cover includes the model holding a guitar this will attract my target audience who are interested in that type of music or instruments. my photographs also convey a sence of attitude and rebelion which will attract my audience and gain their attention. in addition i used informal language and addressed my audience directly, which would attreact them to this magazine as it is one the same level as they are, rather than using elaborate language which they might not understand.

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